Cannabis culture is rich with its own traditions and holidays, while 420 is the most renowned, another date has emerged as a significant day of celebration within the cannabis community: July 10th, or 710. Unlike 420, which primarily celebrates the cannabis plant and its flower products, 710 is dedicated to cannabis concentrates and oils. We wanted to delve into the origins and evolution of 710, exploring how it has become an important holiday for cannabis enthusiasts around the world. 

The Origins of 710

The term “710” is a relatively recent addition to cannabis culture. The number “710” spells “OIL” when flipped upside down, making it a clever code for cannabis oil and concentrates. The origins of this term are not entirely clear, but it is widely believed to have been popularized around the early 2010s by cannabis aficionados. This new term coincided with the rise of cannabis concentrates, such as hash oil, shatter, and wax, which became increasingly popular due to their potency and purity. 

The exact moment when 710 became a celebrated date is not well documented, but it likely emerged organically within the cannabis community. Enthusiasts and advocates, always eager for another reason to celebrate their favorite plant, adopted July 10th as a day to appreciate and promote the use of cannabis concentrates. 

The Rise of Cannabis Concentrates

Cannabis concentrates have been around for centuries, with early methods of extraction producing rudimentary forms of hashish and kief. However, modern extraction techniques have revolutionized the way cannabis concentrates are produced, resulting in products that are far more potent and pure than their historical counterparts. 

The advent of solvent-based extraction methods, such as butane hash oil (BHO) extraction, allowed for the creation of highly concentrated cannabis oils. These products, often referred to as dabs, can contain up to 90% THC, making them significantly more potent than traditional cannabis flowers. The popularity of dabbing, or vaporizing these concentrates, has grown exponentially, leading to the rise of 710 as a day to celebrate this method of consumption. 

The Celebration of 710

Much like 420, 710 celebrations vary widely, ranging from small, private gatherings to large, organized events, or simply sales at your local dispensary. On July 10th, cannabis enthusiasts come together to share and enjoy a variety of concentrates, often using specialized equipment like dab rigs and vapes. 

Dispensaries and cannabis companies have also embraced 710, offering special promotions, discounts, and events to mark the occasion. These celebrations often include educational components, where consumers can learn about the different types of concentrates, extraction methods, and the safe and responsible use of these potent products. 

The Impact of 710 on the Cannabis Industry

The growing popularity of 710 has had a notable impact on the cannabis industry. The demand for high-quality concentrates has driven innovation in extraction technology and methods, leading to the development of a wide range of products, from distillates and live resin to rosin and terp sauce. This has also spurred advancements in consumption devices, with companies continually improving the design and functionality of vapes and dab rigs. 

Furthermore, 710 has helped to destigmatize the use of cannabis concentrates. While some early adopters faced criticism and skepticism, the increasing acceptance and celebration of 710 have contributed to a broader understanding and appreciation of these products. This has opened up new markets and opportunities within the cannabis industry, driving economic growth and fostering a more inclusive cannabis culture. 


From its humble beginnings as a clever numerical code, 710 continues to grow into a significant holiday within the cannabis community. Celebrated on July 10th, 710 is a day dedicated to the appreciation and enjoyment of cannabis concentrates. As the cannabis industry continues to evolve, 710 stands as a testament to the ingenuity and creativity of cannabis enthusiasts, and it promises to remain an important date on the cannabis calendar for years to come. So be sure to celebrate by enjoying your favorite cannabis oil product, but make sure it has been tested by Encore Labs.